Conclusion: Consumers are best captivated via their brand preferences.
Conclusion: Fondness and trust for a brand is the most tangible value consumers experience.
Conclusion: Consistent delivery of your brand essence differentiates you from and lifts you above competition.
With a nice modern logo and package design, consumers will like your brand more.
You need top creativity - the more creative your communication the more consumers will love and buy your brand.
You have to constantly optimize your communication tools and channels to utilize synergies and reach consumers at as many as possible touch-points to convince them about the superiority of your brand.
You have to make your organization more effective so you can produce and sell your products cheaper. This way your brand sells more and you earn more money.
You need to develop a differentiated unique brand your customers will engage with and pay for.